Paolo Ameli was born in Genova but he has been “adopted” by Milano. After his architectural studies he worked briefly for some Genoa advertising agencies where he discovered "Photoshop" and he understood that the images could become magic! He moved to Milan in 1998 losing the sea view but starting to learn the work of commercials video production. At the beginning he worked as production assistant and director in Mercurio Cinematografica and since 1999 as freelance commercial director. He has worked with various Italian and foreign production houses for brands such as Coca Cola, Fiat, Omega, Orange, Vodafone, Ing Bank, Bulgari. In 2003 he won the David of Donatello, the Los Angeles Short Film Festival, the Golden Globe and he was selected in Semi final round of competition for an Academy Award with the short film "Mud red".