Giovanni Bedeschi is the founder and owner of Bedeschifilm. Born in 1961, Giovanni graduated from Istituto d’Arte Beato Angelico art school in Milan. In 1980 he started his career in advertising working for various agencies in Milan like Ata, Bates and Mc Cann.In 1991 he become Associate Creative Director in Saatchi&Saatchi and that same year he directed his first commercial for Neutro Roberts, chosen by Paul Arden for the Cannes New Talent Showcase that year. In 1992 he started his career as director in NPA then in New Partner and finally in BBE Politecne. In 1996 he started free lancing, working for clients like: Bayer, Barilla, Binda. Breil, Lovable, Peroni, Sector, Tissot, Valtur and Wyeth. At the same time he directed videoclips for leading artists such as Jovanotti, Baccini and Raf. Abroad he directed several commercials for countries like Mexico, Middle East, Russia and the US Hispanic market. 2002 marks Giovanni’s turning point: the time is right to open his own production company Bedeschi Film. A company focused around its directors promoting made in Italy talent worldwide. During 20 years of activity Bedeschi Film has produced commercials for clients like: Sky, Rovagnati, Samsung, Giovanni Rana, Alitalia, Aboca, Nokia, Nestlè, Dacia, Diesel, Heineken, Fiat, Giorgio Armani, Credit Agricole, Yovis, Ubi Banca, Estra, Stroili, Sloboda, Brosway and Discovery just to name a few. Bedeschi Film has won important advertising awards like Cannes Lions, LIA, ADCI Awards, Eurobest and Clio. In 2018 Giovanni directed his first feature film Pane dal Cielo (Bread from Above the tale of the invisible child), a story about two homeless in Milan. Pane dal cielo was selected at the Aquero Film Festival 2018 and won Best Film and Best Director award at Mirabile Dictu International Catholic Film Festival 2018. Pane dal cielo is distributed world wide by TVCO and available on prime video. In 2019 Giovanni directed the Tv sport serie “Unbreakable “ produced by Bedeschifilm for Sky sport. In 2021 Giovanni directed the tv serie SnowBlack produced by Atlantyca Entertainment and Rai Ragazzi in collaboration with Bedeschifilm ( available on Raiplay ). Giovanni is very dedicated to directing both abroad and for the Italian market. From 2018 to 2022 Giovanni has been the president of Italian association of advertising production companies: CPA