I was born in 1983 along with, according to Merriam-Webster's dictionary, the words "CD rom", "cell phone", "cyber punk", "megapixel" and "lap dancing". I grew up in a small town in Lombardy, Italy, close to the river Adda, and I loved it. The river, not the town. I started at High School with a fiction I wrote at the age of 17 and a small documentary on the city of Prague the following year. I wasn't awarded any prizes for these early works and I was quite annoyed about that. Some recognition did arrive a few years later. But I'm still angry about my first films so I don't want to talk about it. I moved to Milan just after graduating in cinema direction at the Cattolica University and I started to work in one of the most prestigious production companies, Filmmaster Group. I have been working with them since 2007, occupying any vacancy they had, including: assistant director, camera operator, casting director, production assistant, production slave, pet. Luckily, not in this order. I'd love to say that I started working as a director because it was my destiny. But it was probably because I was terrible at production. In any case, I directed my first branded content in 2008. Since then, I have shot and on occasion written a variety of projects for different brands: Nike, Heineken, Europ Assistance, Golden Lady, Fiat, Gucci, Morellato, Ariston, OVS... My career has been an exploration and I have been luck enough to work with some great professionals in various fields.