Federico Badiali earned an MA in communication from the University of Turin, Italy. He is known as a uniquely eclectic and heart-felt cinematic storyteller with hands-on experience in all aspects of film production. He has been involved in hundreds of advertising and film projects over his 30-plus years in cinema, TV and commercial advertising productions in both Europe and the United States. His diverse advertising directing credits include numerous global brands. Federico just completed the entire first season of the new Italian Kids' TV show "La Piccola Libreria Vagante" that he directed using cutting edge camera tracking and virtual studio technologies. He is currently working as writer and director on his first feature film "Surfing Sicily: Live Fearlessly".