As a Director and Cinematographer specializing in product and live action films, Alex is a proud member of the AIR3 Associate Italian Directors Guild. With over 20 years of experience, he embarked on his career in advertising photography, honing his craft in the studios of esteemed photographers before seamlessly transitioning to directing. His photographic background instilled in him the ability to quickly capture imagery through the artful use of light, enriching his narrative vision. From 2009 to 2017, he was a partner at NGAME advertising agency, where he played a pivotal role in conceiving and producing compelling advertising campaigns, commercials, and corporate photography. Since 2017, Alex has flourished as a freelance director, crafting commercials, corporate videos, documentaries, and music videos. His expertise spans diverse sectors: from tabletop art, food & beverage, automotive,shipbuilding industry, industrial manufacturing, and the luxury realm of jewelry and watches. Curious, inventive, and observant, he has successfully managed teams on both small and large-scale productions, cultivating exceptional problem-solving skills. His discerning eye for beauty, symmetry, precision, and clarity is evident in every project he undertakes. Over the years, Alex has refined his technical skills, excelling in set design and the operation of electromechanical machinery for simple special effects. He is also pioneering the integration of artificial intelligence into his creative process, continually evolving his approach to filmmaking.